B4T Blog
Greg M, Patrick Lai, and guest bloggers write about the joys, challenges, and rewards that come with taking the Gospel to the least reached through real business.

5 SKILLS ESSENTIAL TO B4T SUCCESS
In Michael Gerber's book, The Power Point, he states that there are five essential skills every entrepreneur must have in order to create a great business. Whether we are working in Tampa or Timbuktu, every entrepreneur does these things to some extent in their...

JUST BELIEVE: THE RED SEA VERSION
The Red Sea lies before us, it stretches far and wide standing in our way. We'd been celebrating moments before. God had moved mightily removing obstacle after obstacle from our path. He had gone above and beyond, giving us more than we had even asked for and yet here...

JUST BELIEVE
The situation was this. Jesus arrived into town and immediately a large crowd formed. Seeing this, Jairus the leader of the synagogue came and asked Jesus to come quickly, his daughter was dying. So Jesus and the crowd headed for Jarius’ home, but along the way Jesus...

SALES–BE NARROW AND DEEP
The most important thing an early-stage startup should know about marketing is that sales is more important than marketing. Sales and marketing are two ends of a stick. At the sales end your outreach is narrow and deep. At the marketing end it is wide and shallow. New...

WE ARE ALL UNIQUE
For those of you who could not make it, the following is part of my message at the OPEN Connect tonight. This illustration was taken from a talk given by Malcolm Gladwell. Howard Moskowitz is a PhD from Harvard in Psychophysics, which means Howard is very interested...

HOW TO MOTIVATE YOUR EMPLOYEES
Feedback is one of the most vital stepping stones of our journey to success. Yet, in our minds, the word “feedback” often carries a negative connotation. The reason is because most of our experiences with it focus around criticism rather than positive, reinforcing...

NEWTON’S LAW & THE FUTURE OF B4T
Dan Cobley gives a TED talk titled, “What physics taught me about marketing.” It’s not one of my Top 10 TED talks but in this talk he makes one point that I wish to put into my own words. Dan reminds us of Newton’s Law: F= m x A, or "Force equals mass times...

LESSONS ON FAILURE
I have been lost on more than one occasion in the woods. In those situations, given the choice between someone who says, “I’ll tell you the way” versus someone who says, “I’ll go with you”, I will always choose the latter. It is always best to travel with someone who...

ARE YOU AN ENTREPRENEUR?
I am frequently asked, “How do I know if I am an entrepreneur?” Estimates vary but on the average only 10% of all people are natural entrepreneurs. Many non-entrepreneurs have succeeded in starting B4T businesses, but in most of the successful cases they had a great...

RISK EQUALS FAITH
“God works as long as His people live daringly. He ceases to work when they no longer need His aid.”—A. W. Tozer Jesus regularly asked people to do difficult things. To the paralytic He said, “Pick up your bed and go.” (Matthew 9:6) To Peter He said, “Drop your nets...
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